Overview
Paper on FORECASTING
PTo carry out the projects:
- This project is to be worked in a group of 2 (with only one exception, who may work alone due to an odd number of our class size). You will research, review few case-studies, and put together a report to summarize them.
- Select few completed case studies from academic journal or other reliable sources that discuss cases in one of the areas/topics listed below (at the bottom of this page). You may also search from direct links of other publishers.
- The selecting case studies must be published during the past five years and should contain: 1. real-world problem(s) 2. Marketing analytics method(s) used 3. real (or anticipating) result(s).
- Review the case studies and write a good summary (approximately 5-10 pages) about them. Written summary is to be turned in online on the day they are due.
- Quality of the selected paper (2x1.5 = 3 points)
- Executive Summary
- Easy to read (2 points)
- Clarity and depth of problem/method/result discussion (2x2 = 4 points)
- Correctness and completeness of the report (2x1 = 2 points)