Overview
Read Pages 93-97, ending at the end of the first paragraph (discussion of the sample and what data was used). Pages 100-102, starting at the Discussion section at the end of page 100.
Were you surprised at the goods currently targeted more towards minority populations? How does this type of targeting create an ethical dilemma?
- These three articles are both a little on the older side — all are about 5-8 years old. With the recent shifts in our culture around civil rights (Black Lives Matter, etc.), would these same strategies make sense in today’s world? Why or why not, and please provide at least one concrete example backing up your reasoning.
- Personally, how do you interpret minority marketing targeting?