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Marketing · Studypool

Starbucks Case Assigments

Overview

1. List 5 factors that helped Starbucks succeed in the US - 5 pts

2. Please list 5 challenges that Starbucks faced in Australia (from the case video) - 5 pts

3. List 5 success factors for Starbucks in China (from the case video) - 5 pts

4. Either pick ONE marketing factor that Starbucks Australia can change to make their business succeed there and discuss it in depth in a paragraph OR explain 5 marketing factors that need to change to make Starbucks Australia succeed. - 5 pts

https://news.cgtn.com/news/3d3d774d7a45444d30457a6333566d54/share_p.html

https://www.youtube.com/watch?v=_FGUkxn5kZQ