Overview
Students select an
existing company in Canada and their product(s) or service(s), and then select a foreign market to enter. Students then develop their mission statement and
objectives, conduct the situation analysis (including company, competitor, and customer analysis), develop the
segmentation, targeting, and positioning strategies, and the marketing mix (i.e., the 4Ps) strategy as well. Teams will present their marketing plan ideas in class on the last day of class.