Overview
Give a brief introduction to your business addressing aspects related to product mix, target customer segment(s) and online marketing/sales channels used.
Design an appropriate digital multi-channel strategy considering the customer journey of the online fashion retailer. Suggest the metrics that can be used to measure success.
Discuss what e-CRM strategies could be used to drive customer loyalty including strategies for cross selling and upselling. Address what ethical and legal aspects should be considered in doing so.
- You can justify your proposals using examples of success stories in the same industry and also from other business contexts.