Overview
- Watch the above videos and read this ARTICLE.
- Read the ARTICLE, "HOW PR AGENTS CAN BECOME STRONG STORYTELLERS" (https://www.5wpr.com/new/public-relations-story/)
- Read the ARTICLE, "Increasing Your Media Coverage Through Storytelling" (https://prsay.prsa.org/2019/01/08/how-to-increase-your-media-coverage-through-storytelling/)
- Share an example with the class of your favorite storytelling utilized in a Public Relations campaign...
- What media outlet (channel) did you find this example on?
- How can metrics and analytics assist the PR industry?