Overview
Select a real B2C organisation. It can be local, national or international. The organisation may or may not have online presence. If the organisation you select has already some online presence, you should conduct a critical evaluation of the organisation’s current digital presence in your report.
The marketing plan must demonstrate evidence of secondary market research and reference to peer-reviewed journal articles.
You are encouraged to include explicit screenshots illustrating digital content and design.
The report should contain the following sections:
-Executive summary
-Situation analysis
-Marketing objectives
-Digital marketing strategy
-Implementation plan
-Performance measurement
-Conclusion and strategic recommendations
-References