Week 12: Interactive Learning Activity
12.1 Learning Outcomes:Describe the components of a retail strategy.
Identify the benefits and challenges of Omni-channel retailing.
12.2 Action Required:
Chapter Reading: Read Ch-17 “Retailing and Omni-channel Marketing” from the text book- Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education.
- 12.3Test your Knowledge (Answer the following Question):
- Discussion Question #1: What challenges do retailers face when marketing their products through multiple channels? Discuss briefly.