Overview
You are a Director of Marketing at a Fortune 500 company (Apple). The Chief Marketing Officer (CMO) has reviewed your Campaign Brief and shared it with the executive team. They have asked for a presentation with details of the proposed Marketing Campaign
Your audience for the presentation will be the CMO and members of the company’s executive team. As high-level decision makers, these are very busy people, so you know that you must present your ideas concisely, to respect their time, but also persuasively, to solicit their buy-in and approval for the campaign. The company is Apple and the service for this campaign slidedeck is AppleCare+ for iPhones that covers lost or stolen devices.