Overview
- Develop Experiential Advertising Concept and provide a PowerPoint Presentation
Each student will take the product they chose for Assignment #7 and will use the Big idea advertising concept that you developed to create an experiential campaign/event concept that has the potential for WOM, publicity and to go viral.
- Develop an on-line or in-person event that epitomizes your brand and creates excitement, for your target, to purchase. This can be a pop-up event, Instagram promotion, Facebook live event, or a major national publicity stunt. Use your imagination, link to your brand idea and your audience and capture their imagination and interest in your product.
- Provide conclusion - Explain rationale for the overall campaign, creative direction and concept for these various ads. Which best practices did you employ? How are these ads are integrated and express the same idea, why is it the best copy to reach target (how does it speak to them)? what is key benefit that you chose to emphasize and why? Finally, how does it capture attention and imagination through copy and visual.
- Ads should be a continuation of the original campaign you created for one of the following products used for last assignment.
1. Gorilla Bow Portable Home Gym Resistance Bands
2. Ember Temperature Control Smart Mug
3. Rocketbook Everlast Reusable Smart Notebook
4. Amazon Kindle Oasis
5. Philips Wake-UP Light Alarm Clock with Colored Sunrise Simulation