Writing for earned media

Overview

• Watch the, "Earned Media Rising: Earned Media's Unmatched Power" video.
• Read this article. July 20, 2020, by André Wigger, Jann Eicker - COVID has accelerated the digital revolutions underway in nearly every other industry that now includes communications as well. The great leap forward in media relations has begun.
• Share three (3) ways to generate earned media
• How do you feel about the use of Earned Media?
• Share an example of a written piece you found on earned media.
• Do you like this type of writing style? Why or why not?