Question 1: What Are Your Favorite Channels to Communicate with Brands and for Fashion?
1. Share how you get fashion news or style trend information:
- What magazines or websites/blogs do you read?
- How many social media channels you use every day? Which ones?
- Do you watch TV or streaming services? If so, what channels?
- Where do you see fashion advertising?
2. Share the go-to channels you use frequently, and what kinds of fashion or fashion brand related information you receive and share.
Question 2: Promotion Mix
Instructions
In this module, you examined how businesses communicate with their customers by building a strategic promotional mix. The right mix reaches the customer through a variety of channels and media, leaving a memorable impression on the consumers’ minds.
In this assignment, you will examine your brand's current promotion mix, by analyzing what tools and channels the brand uses to communicate. Based on the promotion mix you reviewed in this module, you will conduct research to discover the promotional tools that make up the promotion mix of your brand.
Create a visual presentation, using a visual presentation software, including the following information:
- advertising: Does the brand use advertising? Find three to four visual examples of advertising, and list the media used (for example, newspapers, magazines, billboards, search engine ads, etc.).
- public relations: Does the brand have a PR program? Find three to four visual examples of PR, and list the PR types (for example, supporting good causes, celebrity relationships, mentions in the press, special events, etc.).
- direct marketing: Does the brand conduct direct marketing? Find two to three visual examples of direct marketing, and list the types (for example, email newsletters, mailed catalogs, and postcards).
- personal selling: Does the brand focus on personal selling? Are they known for customer service and personal styling? Do they offer help to customers on the phone and via chat on their websites? Find a few visual examples, if possible.
- sales promotions: Does the brand offer sales promotions? Find three to four visual examples of sales promotions (for example, sale and discount announcements, special offers, etc.).
- content marketing: Does the brand create content for social media platforms? Find three to four visual examples of content marketing, and list the platforms used (for example, Instagram, YouTube, TikTok, etc.).
- promotion mix evaluation: Is the promotion mix successful in communicating with their target segments, in your opinion? Remember to use terminology from the module, and add relevant imagery to demonstrate your opinion.
Purpose
To examine a brand's distribution and channel strategy and evaluate how they are selected for the types of products and target customers.