Overview
First: Introduction and Company choice
Briefly introduce the chosen company, its orientation and justify your choice.
Second: Discuss the following concepts:
1) Environmental analysis
Analyse the micro and macro environment of the chosen company and discuss how the different factors (including competition) have influenced the company.
2) Segmentation strategies
Identify the chosen company segmentation, targeting, differentiation and positioning strategies.
3) Pricing and distribution strategies
Explain the chosen company pricing and distribution strategies and justify their choice.
4) Marketing communications & channels
Identify and evaluate the different marketing communications that the chosen company use, and their marketing distribution strategies and channels.