Overview
INSTRUCTIONS:
The HW includes 3 questions, which covers topics in conjoint analysis, customer segmentation, and search engine advertising. The total point of this exam is 50.
Please print the answers clearly and have the important SPSS output tables included.
On the SPSS analysis wise, only the last question in the packet requires some basic data analysis (e.g., frequency or descriptive analysis).
For SPSS output submission, only include supporting output tables would be sufficient.
On the file submission wise, answers and SPSS tables can be submitted as two separate documents or in a combined document format. Please note that missing SPSS tables in the submission may lead to point reduction during the grading process.
The dataset for answering the 3nd question is “takehome_hw2.sav”