Overview
Write a paper in Word on Implementation Best Practices.
You are the marketing manager of a company you select (real or imagined). The president of the company has asked for a briefing on key considerations for the planned implementation of a new CRM.
Identify and describe an implementation plan and change management best practices. See Figure 14.1 on page 397 in the text.
Use proper formatting (title page, double space, references and citations) and include at least two external references.