Overview
Experts estimate that digital advertising to kids will reach <.2 billion in 2019, which will be 28% of the total spent on advertising to children.
Discussion Questions:
After reading both articles Alert over pop-up ads, and digital advertising to kids will reach <.2 billion what are your thoughts about the growth in digital advertising to children?
Do you feel there needs to be stricter regulations in advertising to children, or less? Why?
What are the major concerns in your mind about brands advertising to kids? What are the benefits to brands in advertising to kids?
Consider your Module 12 IMC campaign. Were there any ethical or regulations that prevented you from reaching your target market? Should there be more regulations or let for your target market?
This is a post first discussion, you must post before you see others discussions. Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.