Overview
Research Report
Building Your Customer Loyalty Research Plan for a Management-Level Use Case
Continue with your findings and feedback from your previous work to complete your research plan and presentation. Continue with the scenario you selected for this portion of the research plan and complete i,j,&k. Present your research plan as a PowerPoint or other suitable presentation format for a Management-Level Use Case.
Build your research plan, include:
Identifying Data Sources
Channels for Analysis
Search Parameters and Source Languages
Research Methods
- (a,b,c,d, make any needed improvements from the discussion feedback and include in this weeks assignment)
- Developing a Hypothesis
- Time Frame for Analysis
- Identifying the Project Team
Determining the Depth of Analysis
- (e,f,g,h, make any needed improvements from the assignment feedback and include in this weeks assignment)
- Building the Coding Framework
- Taking a Sentiment Approach
- Filtering Spam and Bots
- Scenario 1: E-learning Platform
Task: You are a marketing analyst for a new e-learning platform.
- Scenario 2: Fashion Retailer
- Task: You are a marketing manager for a high-end fashion brand.
- Scenario 3: Local Coffee Shop
- Task: You are a digital marketing specialist for a local coffee shop.
Scenario 4: Your company or company of your choosing
Task: You are a digital marketing specialist for a company.