Overview
Our group chose the perfume industry, and the brand I chose was Zumalon
ØPeter Drucker: “A company has only two basic functions: innovation and marketing.” ØSWOT ØPorter’s 5 Forces – Adds customers and other outside views… Ø Ø ØExperience, Exchange, Evangelism, Everywhere ØInnovation Vs. Exploitation Ø“Seeing Around Corners…” ØLook for Weak Signals and Build Scenarios to Disprove ØGalvanizing Your Organization