Overview
Read Chapter 3 (See Section 3.5) of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More. Choose between Amazon, Walmart, Target, or Coca-Cola and research their Integrated Marketing Communications (IMC) tactics. Select at least three venues to research the IMC tactics. Consider email, social media, websites, physical locations, pop-up shops, instant messaging, and/or television.
Integrated marketing communications (IMC) tactics are most effective when a consistent message is sent across all media. This results in positive outcomes like positive brand image and consumer loyalty.
The IMC Tactics Analysis paper:
- Analyze whether the IMC tactics are effective and why?
- Discuss the consistency or lack of consistency that you see between the venues.