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Marketing · Studypool

literature review

Overview

This is my literature review; what I want you to do:

1- review it all, expand it, and replace every in-text citation before (2017) with a new one related to the context but new after (2017). keep it organized and smooth for readers.

2- every research you will use must be public and have a DOI number (the professor will check every resource), which is very important.

3- include every result in researches that match my hypothesis of mine: 

H1: E-brand experience has a positive relationship with E-perceived value.

H2: E-brand experience has a positive relationship with E-brand image.

H3: E-brand experience has a positive relationship with E-brand satisfaction.

H4: E-perceived value has a positive impact on E-brand loyalty.

H5: E-brand image positively influences E-brand loyalty.

H6: E-brand satisfaction is positively associated with E-brand loyalty.