Overview
Brand Extension Assignment: Choose an existing brand and write a 5 page paper discussing how you would create a brand extension for that brand. Include your rationale for the brand extension.
Headings to include:
Brand (to include a brief background)
Extension idea
Rationale/justification or need for the new idea- include relating the idea back to the company's mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations
You MUST upload the assignment into the ASSIGNMENT Container as a Word document.
Please name your assignment file as 'lastnamefirstinitial-MKTG600-assignment#
Course Objectives:
Develop a Marketing Plan
Define the types of marketing research
Analyze potential pricing alternatives.
Define channel strategy