How to start:
The objective is to research and highlight the key components of a public relations campaign and create your own. Pick a cause, charity, product, or organization. You come up with the creative concept yourself. Pick the CALL TO ACTION, celebrities, and partnerships you think will help the cause. Have fun, and see how your PR campaign takes shape. What is your BIG IDEA? You have no budget limitations.
- Cite your credible sources.
- Read the additional learning tools below for examples to assist you.
- PowerPoint/Slide Presentation - Minimum 7 slides
- include the following components when you start to prepare your public relations campaign.
- Objectives
- Audiences
- Messages (Call to Action)
- Message Strategy (Media Partnerships, Message Distribution, Distribution Channels)
- Partnerships (Community Partners, Brand Alignment, Cause Marketing, Etc.)
- Tools and activities (Events, Social Media, Apps, Etc.)
- Evaluation, Metrics, and Amendments (How will you measure your efforts?)