Overview
Based on what has been written, write two paragraphs of summary about this paper.
And summarize some potential future research directions.
Discussion extended on regression results:
On the focus lululemon model, educational performs better. This may be because although it is a lifestyle product, it still involves sports majors. Educational can have better credibility and a sense of trust, etc.
After a brief discussion of the results, it can be extended to the brand’s future choice of blogger collaboration. For example, professional products and products involving sports patents and improving sports performance can still mainly cooperate with educational.
Life bloggers can be more down-to-earth, so products related to popularizing mass fitness fields or sports and health supplements (daily use) can mainly cooperate with such bloggers.
In the end, the whole purpose is to study how to guide brands in choosing cooperative bloggers. To reiterate, the optimized blogger selection/our discussion suggestions are all to improve the brand’s influencer investing efficiency, maximize media communication effects under budget control, and other nonsense.