Overview
Brand : Glossier
Competitors: Ilia, Rare Beauty
Answer the bolded question
Study the two top competitors and what the brand you are pitching are doing communications wise. Pay attention to what their strategic message is:
- If they advertise, show us an example or two (print, magazine, TV, videos, etc.).
- Critique their digital media and website for a uniform message, visual strength, ability to navigate the personal experience to learn, shop or be entertained
- Display some of their social media examples, and also any events/initiatives/CSR they may sponsor.
- Analyze for Discussion: Was their communication integrated across all media?
- What was their message strategy?
- Was it effective enough to cause you or their customers to act?
- Explain – what are your initial ideas as to your new campaign and your new message and positioning.