Overview
Reference Chapters 4 and 11 from the required text, Integrated Marketing Communications: Advertising, Public Relations, and More. Imagine, as a marketing consultant with About Us - FEMSA you have been assigned the task of purchasing media for their advertising campaign in the Canadian market. Prepare a presentation for the CEO and senior management of FEMSA that includes the following details.
In a 12 slide PowerPoint including title and reference page
Discuss the steps to determine how you would select a media venue for FEMSA in the Canadian market, considering that most of Canada is English speaking, except Quebec, which is French speaking.
Identify each of the five Ws for your media planning.
Identify the three most important media buying rules.
Analyze as to why they apply to your client.
- must use speaker’s notes feature of PowerPoint document.
- must include an introduction and conclusion paragraph.
- must use at least 4 credible sources in addition to the course text- course chapters will be uploaded