Overview
Reference Chapter 6 of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More.
Businesses use many types of promotional tactics for both consumer promotions and trade promotions based on Table 6.2, Types of Sales Promotion, in Chapter 6 of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More.
In your paper,
Select one product.
Describe seven different types of consumer promotions from the 12 shown in Table 6.2 of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More.
Assess how each of the seven types would be applied to your product.
Determine which strategy is the most effective and why