1.4 W1D2: Needs and Forces Behind Marketing

Post ID: 3171123

Overview

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Introduction

By now, you should have reviewed this week’s required reading materials and have an understanding of the important concepts. You will now take part in this discussion.

Instructions

Respond to these questions:

Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Do you think marketing can create or satisfy needs?

Consider the four key forces driving the new marketing realities. How are they likely to change in the future? What other major trends or forces might affect marketing?

Directions

Select "Create Thread" to generate your own post. You also need to comment on at least of two of your classmates' posts/threads.

Keep your messages original, intelligible, concise, and effective within 250-300 words per post.

Your posts will be evaluated on both the quantity and quality of your contributions, the quality being more important than the length of each post.

Respond to two of your fellow students' remarks on other threads. Your responses (at least of 150 words) should be thoughtful, challenging examples or materials supporting your argument.
Note that responses such as "I agree" or "That’s a great point" do not count towards discussion thread participation points.

Consider quality tips. Did you:

Help solve a problem or lend support?

Challenge an idea or offer some alternatives?

Come up with a creative solution or ask good questions?
Assist someone in clarifying his or her ideas or give examples from your personal experience?

Contribute with sound evidence to support your opinion?

Show respect or acknowledge and affirm someone else’s ideas?

Bring a derailing dialogue back on track?