Overview
Services Communication Compare and Contrast Assignment
Communication is the key to educating the customer and the potential customer. Identify one of the service companies that bas been utilized during this semester.Name a particular service organization that you have not used in class so far (provide the URL to this particular service)
Identify their entire communication mix (be specific and provide examples).
- What various forms of communication (mediums) does the company use? (E.G. Website, brochures, Facebook, etc... Remember if you use the description of social media you are using a very broad description and needs to be narrowed).
- What is this company’s Positioning statement?
Outline what general areas the company/organization communicates about (E.G. Customer Care, Service Quality, etc...) followed by what specifically they communicate within the Backstage and Front Stage parts of the service.
- What issues of intangibility does the service attempt to overcome with communication?
What value is being created through the communication content?