What is the STRANGEST Service that you have purchased?
READ COMPLETELY BEFORE YOU BEGIN TO ANSWER!
You had identified a "strange" service in the class introduction. Please state again, what is the "strangest" service that you have purchased?
What led you to purchase that service?
Accurately define each of the 7P's of services marketing applies to its specific service products.
How would you categorize this service based on each of the Five broad categories within non-ownership framework? Be specific to address each of these areas! (per course discussion)
Was the service worth it?
- An example of a strange service:https://www.hangoverheaven.com/our-bus/
= Five broad categories within non-ownership framework:
1.Rented goods services
- 2.Defined space and place rentals
3.Labor and expertise rentals
4.Access to shared physical environments
- 5.Systems and networks: access and usage