Overview
Social Media Objectives and Strategies ( for crumbl cookies ) The first paragraph should introduce the short-term and long-term objectives of the social media marketing plan. Then list your objectives following the format provided. Next, follow up with your strategy and tactics for your objectives. No more than 3 pages for this section. Social media objectives are communications objectives. Some examples include increase the number of blog comments, increase likes or shares, increase database size, increase number of MQLs, increase number of SQLs, increase event participants, increase donor engagement, increase webinar attendance, and so forth. Keep in mind that these are starter objectives. Your objectives need to be Specific, Measurable, Action-oriented, Realistic and, Time-bound. (S.M.A.R.T. Objectives). Example Objective: Increase Facebook followers from 2,000 to 3,000, within six months. Objective 1 • Description and Rationale: Describe the objective and explain why it is appropriate given the nature of the brand and the current situation. • Intended outcome: Describe what you are trying to change and by how much. • Target audience: Describe who you are trying to affect. • Time period: Describe the time frame within which the objective is to be achieved. Objective 2 Follow the same format as above. Objective 3 Follow the same format as above. Objective 4 Follow the same format as above. Strategy and Tactics Introduce your strategy for achieving your social media objectives by noting how you will discern where and how your target audience engages online. Discuss how you will go about listening to the target audience and what you will do with the insights you glean from that process. More specifically, how do you plan to engage, interact, collaborate, and influence the target audience?