Overview
This assignment is based on the FCB Grid article and the lecture on the FCB grid. The idea behind the grid is to capture the different ways in which people seek out and process information for different types of products based on the buying motives and levels of involvement that characterize the products. In this assignment, you’re asked to pick one of four ads and analyze it in the context of the FCB grid.
Download the attached word file (above) and complete the assignment in the file. Save the file and upload it to this assignment dropbox.
For all written assignments, you have up to three "attempts" to upload in case you upload the wrong file or want to change something before the due date. I will grade the last attempt that was uploaded before the deadline. I will only begin grading after the deadline.
Rubrics are available for all written assignments. You can review the rubrics before you submit your assignment.