Assignment Content
Word count: Focus on strategies, marketing mix, what you know and recommendations. Think about the addressable market, competition, etc.
Outline how the business plans to create customer value and awareness. You have some freedom in your approach, but consider things like:
Traditional strategies/ tactics: think about the 4 Ps and non-digital channels to reach the target market
SEO/ Digital campaigns: What keywords are important and why? How should/ could they approach SEO, paid search, online networks, etc.? Expand on this beyond these simple suggestions as you see fit.
- Email marketing: How should/ could they maximize this approach? How will you develop your list of prospects? What types of emails might work best (promotions, branding, etc.) and why?
Social media plan
Define the objective – build brand, drive sales, etc.
Content: type, format, mix
Distribution: how to get followers, which platforms, etc
------------------------------------------------------------------------------------------Final Presentation
- Presentations should be approximately 10 minutes
All team members must contribute and present
- Content:
Introduce the class to your company, product and service.
- Share the insights from your topic selection submission (e.g., target market analysis and value prop) as well as the situation analysis (focusing on the product review and the competitive/ alternative review).
Also, share the insights on their marketing strategy (from the Marketing Strategy component).
- Make 3 recommendations for improvement to their marketing strategy - this can include looking at the target market, changing up the marketing strategy, etc. You do not need to do any math or detailed analysis. However, I want you to think critically and share 3 recommendations as though you were meeting with the business owners or CEO.
Grading is based on:
Inclusion of class content: weave into your presentation topics discussed in class; leverage marketing terms/ vocabulary
- Clarity of ideas: Do the ideas make sense? Do the strategies flow well into tactics? Ideas are only as good as how well they resonate. Does it feel like 2-3 presentations stitched together or are both the slides and presentation highly coordinated?
- Presentation quality: How does the presentation look and sound? Does it seem professional? Does it seem like a group’s work but in a singular “voice”? Are visuals easy to consume and understand? Treat this like a pitch meeting.