Overview
Answer all 3 discussion post questions
1) Watch the following short video by Michael Porter and answer the following questions
1) What is Strategy?
2) What are some mistakes made when stating a firm strategy?
2) Canvas Discussion (Angie's List)
Now more and more companies provide digital content. In the case, Angie's List charged its customers for accessing reviews. This case indicates that Angie's List (AL) faced a declining growth rate of member numbers. To solve the problem, AL decided to provide a tier of free membership. It also provides paid subscriptions for customers who seek additional benefits. Since customers can only access part of its digital content and services for free, this access is called partially free access. Some companies, like Facebook, just provide totally free access, that is, customers can access all services and digital content for free. However, some companies, such as New York Times, Netflix, and Youtube TV, do not allow customers to access their services and digital content until customers pay the membership. This is called totally paid access.
Totally free access, partially free access, and totally paid access are the three common methods companies are using to acquire customers. The three methods have their own pros and cons. Based on your knowledge and experience, in what conditions companies need to use totally free access, partially free access, or totally paid access? Please explain.
[Note]Your reply or response must have more than 50 words. Short replies, such as “I agree with you,” “You made a great point,” and “I like your comment,” and repeated content will receive ZERO because these replies cannot reflect your critical thinking.
In addition to providing your answers, you can comment on other's responses.
1 point is for your direct response to the question.
1 point is for your comment on other students' responses.
1 extra point is for one "reply" to your response or comment.
3 ) The Chase Sapphire portfolio contains the Sapphire card (which carried no annual fee), The Sapphire Preferred card (which carried a $95 annual fee), and the Sapphire Reserve card (which carried a $450 annual fee). Exhibit 5 in the case presents detailed information on these three cards. Based on Exhibit 5, should Chase continue to support the consumers on the no-fee product (the Sapphire card), or should they migrate them to Preferred or Reserve? Please provide your suggestions on managing the Chase Sapphire portfolio.
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