Overview
Learning outcomes: 1, 2
Word count:
The Task: You are required to complete a take-home open-book individual assessment at the end of the semester. The final assessment provides you with an opportunity to reflect upon the work covered and gauge your understanding of Buyer Behaviour theory and application covered during the semester. The assessment is based on a case study with essay/ short answer/ MCQ questions. Details of the exact format will be provided later in the semester. Your assessment will be different from previous years’ assessments, thus your best preparation for this assessment is to ensure you fully understand the content and application covered during the semester.