Overview
In this assignment, you will evaluate the market situation and competitive landscape for EcoFresh. This process means performing a situation analysis, writing a digital competitive review, and identifying business goals and market objectives for EcoFresh.
Situation Analysis: Write a summary of the key market, environmental and competitive factors. Additionally, create 3 SWOT analyses - one for a potential direct competitor, one for an indirect competitor, and one for your own company. Length: 1000 - 1500 words
Digital Competitive Review: Perform a focused digital marketing review of EcoFresh and their top three competitors.
- Business Goals and Marketing Objectives: Describe the plan's business goals and marketing objectives. Length: 150 - 250 words
As a reminder, you will not be able to complete this assignment without using the information in the Company Details for Digital Marketing & Advertising Assignments (see attached document) to generate your response for the Market and Business Evaluation section.