Overview
The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal.
Required Marketing plan Headings:
Executive Summary
Situation Analysis
-Market Summary
-Target Markets
Marketing Demographics
-Geographics
-Demographics
-Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
-Marketing objectives
-Financial objectives
-Positioning strategy
Marketing tactics
-Product
-Price
-Distribution
-Communication
-Research
Financials
-Break-Even Analysis
-Sales Forecast
-Marketing Budget
You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.
Please name your assignment file as 'lastnamefirstinitial-MKTG600-assignment#
Course Objectives:
Develop a Marketing Plan.
Define the types of marketing research.
Analyze potential pricing alternatives.
Define channel strategy
- Design a sales management plan.
- Define the process for bringing a new product or service to market.