Overview
Imagine you are taking on the role of a marketing manager in either Best Buy (case study completed in Unit II) or IBM (case study completed in Unit IV). You are making a presentation to the executive team regarding corporate issues/challenges and your recommendations. Remember that this is an internal company presentation; thus, you do not need to cover the company/organizational details. At a minimum, your presentation should include the following items.
Problem(s)/opportunities of the company with details: This should include multiple organizational topics including, but not exclusively, motivating internal employees.
Potential solutions (three to five) for the problem(s) along with multiple strengths/weaknesses of each: This should include an explanation of how key international aspects impact the problems and ultimately the business.
- Recommendations including strong detailed rationale: Select at least one, but not all of your potential alternatives. This should include an analysis of processes that influence the control and management of the organization.
- Implementation of recommendation: This should include an explanation of how you will implement the recommendation with professional and ethical integrity.