The world of Digital Marketing is continually evolving, with new opportunities arising on a regular basis through mobile, digital, social, and omni-channel experiences. AI is ever improving. New social channels and expansions keep coming out. Privacy requirements continue to evolve. The metaverse seems to be here to stay. And marketers are adapting to these changes at lightening speed.
For this assignment, you are expected to watch the LinkedIn Learning course on Digital Marketing Trends, published April 2022 by Martin Waxman (sign in with your seneca email for free access), in addition to researching other digital marketing trends online. Then, based on the course, and any other external research you conduct, you will complete a professional report that includes the following:
Highlight 3 key digital marketing trends
Explain each trend in your own words
For each trend, describe its significance to a marketer:
- What consumer behaviours might change?
- Which industries do you believe will be most affected by this trend?
- Why and how and will they be affected?
- For each trend, pick a Canadian brand and describe what they should do in response to this trend OR provide an example of a Canadian brand that is already clearly demonstrating success based on this trend. A different brand should be provided for each of the 3 trends you have identified, and rationale or insight should be provided on each.
- You are expected to demonstrate a professional thought leadership perspective based on the trends identified.