Overview
For this journal, you will visit a business website of your choice and evaluate the effectiveness of the website with an eye on the stakeholders and the objectives of the website. Make sure to provide the URL of the website chosen.
As you are preparing your assignment, make certain to follow the instructions below.
Determine who the stakeholders are, and summarize how the website is attempting to reach each group. In your opinion, are they successfully reaching each group? Why, or why not?
Examine the effectiveness of direct marketing efforts on the website. Are there provisions on the website to protect consumer privacy? Do they reassure you? Why, or why not? Explain the marketing mix of the business and how it aligns with the positioning strategy of the company.