Overview
Then review the Recurring Case Scenario on page 20 and 21 of Marketing Research for Small Business: An Efficient and Effective Functional Approach.
Describe the marketing research process you recommend to Matt Brown, owner of Everything Automotive.
Based on this week's Learning Resources, address the following:
- Explain steps 1 and 2 of the marketing research process so that Matt Brown understands what you recommend and why.
- Step 1: Define the problem. Successful marketing research starts with clearly defining the problem and research objectives.
- Step 2: Develop an approach to the problem. Clearly explain the types of research needed, such as exploratory, descriptive, and/or causal, and why.
In your responses to your classmates' posts, draw upon the course content and address the following:
- Identify how the student properly applied course concepts.
- Identify any concepts that may have been overlooked and explain how including them can improve the result.