Overview
Data Analysis, Evaluation, and Strategy Paper
This paper will include the material developed from the final project milestones and should address the feedback received in response to those submissions. You should provide a summary of your research and discuss the performance of each brand overall and on each determinant attribute. Refer to your textbook Chapter 7 about the strategies that brands can use to change their attitude ratings. Discuss how the lowest- and highest-ranked brands in your survey can tactically implement those strategies to increase and/or maintain their ratings. Based on the research outcome, recommend a marketing plan including the proper marketing mix. Given the plan design, outline the marketing plan execution process to ensure effectiveness. The final paper should be a complete, polished artifact containing all of the main elements of the final product. It should reflect the incorporation of feedback gained throughout the course.