Business- Annotated Bibliography: Marketing

Overview

This week I had to choose one topic and one sub topic from the Research Priorities list and create an annotated bibliography to introduce the discussion (second assignment. Will post as separate question on here) I have attached detailed instructions on what is expected. You have to use at least 5 peer reviewed articles from my school's library as sources. ( I have attached below) Topic: Priority #5 CORPORATE MISSION SHIFTS FROM SHAREHOLDER VALUE TO STAKEHOLDER VALUE Sub-Topic: 5.7 Diversity and Inclusion

Article 1:

Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing - ProQuest

DOI:10.1007/s11747-022-00883-6

Article 2: Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being - Eva Kipnis, Catherine Demangeot, Chris Pullig, Samantha N.N. Cross, Charles Chi Cui, Cristina Galalae, Shauna Kearney, Tana Cristina Licsandru, Carlo Mari, Verónica Martín Ruiz, Samantha Swanepoel, Lizette Vorster, Jerome D. Williams, 2021 (sagepub.com)

https://doi.org/10.1177/0743915620975415

Article 3:

Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings – DOAJ

Administrative Sciences | Free Full-Text | Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings (mdpi.com)

Article 4: Sponsorship and Social Justice Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship - ProQuest

Article 5: Inclusivity and Diversity

Inclusivity and Diversity: A Systematic Review of Strategies Employed in the Higher Education Marketing Discipline (sagepub.com)