Overview
The following is a major research priority of the Marketing Science Institute:
Discussion topic chosen from MSI Research Priorities:
1.Delivering Customer Value
1.1 Strategies to Prioritize Customer Value at All Touchpoints During the Omnichannel Customer Journey
answer questions:( 7th edition APA format) What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend exploring further?