Overview
Marketing communications channels, whether traditional or online, are used to attract buyers and increase customer loyalty. Different channels are used for different reasons, such as for reaching specific demographics or for their functionality. Marketing teams must analyze various communication channels to determine the best fit for their product or service. Within the marketing plan, teams must identify the channels that can be used to convey key messages.
Using Starbucks from the previous assessments, create an outline in which you:
- Select and identify at least 5 marketing communication channels that could be used to reach selected audiences that area fit for your selected business. These should include online and traditional communication channels to convey key messages.
- Determine the advantages and disadvantages of each selection
You should present at least 5 channels of traditional, digital, or social media. Each social or digital media should clearly describe its advantages and disadvantages. Do not mix different traditional, digital, or social media channels. The reference to the information should be included in the content of the information. Also, provide the attribution of any image or logo used.