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MKTG301 Week 2 Case Analysis

Overview

Week 2 Case Analysis


Read the role of the sales rep for Rold Gold, and along with the questions. Then, write two pages as the Sales rep for Rold Gold. Add a title page, reference page and use in-text citations to support your statements. Your total paper will be four pages (two pages of content, title page, and reference page).

Ethics that Work

Role: Sales rep for Rold Gold, a fine jewelry wholesaler

You are a sales rep for Rold Gold, a jewelry wholesaler that specializes in high-end gold jewelry. The holidays are coming, and one of your best customers, the owner of an independent jewelry store, has sent you an expensive gift in appreciation for all that you have done to help her increase her business over the past year. Your employee handbook makes it clear that you could be fired for accepting it, but you didn't actually accept it; it just turned up at your home, neatly wrapped, with a card attached. What will you do?

Since no one will know that you received the gift, should you just keep it?

If you decide to return the gift, what will you say to your customer?

Will you write a thank-you note?

If you decide to return the gift, what is the best way to do so?

What, if anything, will you tell your sales manager?