Overview
Select 1 consumer products company that is part of the Fortune 500 list. DISNEY
Select 1 zip code for an area you are familiar with. 33181
Access the Claritas website and input your selected zip code into the Zip Code Look-up tool to access demographic information. (SEE ATTACHED FOR ZIP CODE 33181)
Using DISNEY and demographic information for the zip code, respond to the following in a minimum of 175 words:
Describe how the company’s key product and brand elements fit the needs of the market for your selected zip code.
Evaluate the company’s ability to address this market.