Overview
Responses to two peer posts will come later. Week 4 Readings Week 4 ReadingsMarketing Strategy - Chapter 6: The Marketing ProgramChapter 6 of our textbook will introduce you to important strategies that you need to know in order to successfully bring a product to market, known as the 4Ps. This include product, pricing and supply chain strategies. You will also learn about IMC (integrated marketing communications and personal selling and sales management. Issues such as product design, affordability, distribution convenience, and product awareness are major considerations in developing an effective marketing program. "The AIDA Model: A Proven Framework for Converting Strangers Into Customers" by Amanda SellersThe article helps explain the AIDA model in more depth. You will need to review this article in order to complete this week’s discussion. Week 4 Videos Week 4 VideosAIDA Model - The sales funnel technique to boost your content marketing (4:43)
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- Describe Integrated Marketing Communications (IMC) and AIDA.
- 2. Apply the AIDA model to a real life example of IMC selecting one of the following: a favorite restaurant, a clothing brand, or a bank. Give a specific example. Do some brief research on the model and the example you choose. In the discussion, explain the 4 elements of the model in relation to your example, including your research findings. Relate what you write to at least one thing from the AIDA article in this week's readings, and be sure to include in-text citations and the article as a reference item.