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Marketing · Studypool
MRKT 412 MArketing Research Online Survey
Post ID: 3201178
The owners of ABC Restaurant have agreed to a survey. Your task is to design one for existing customers using JotForm. Existing customers are people who have spent money at the business in the past six months.
Use the following resources to complete your assignment:
How for existing customers, you want to understand the following (no more than 10 questions, and no more than 2 demographic questions):
- How often they have frequented the business in the past six months
- How they rank their overall experience
- If they would refer others to the restaurant
- Their level of satisfaction or dissatisfaction with the food, service, decor/cleanliness, etc.
- Demographics, psychographics, and behavioral factors such as how they typically identify the need to dine out and what their selection process and criteria is for dining out
- Awareness of the restaurant
- Perception of the restaurant
- How often they dine out
- Where they go when they dine out
- Their level of satisfaction with the competition
- Why they select the competition
The URL to the survey (go to "Publish" in JotForm to get the URL) will be included in the Creating an Online Survey Report [Word Doc] that addresses
- What your goal is for the research
- How you will attain that goal based on the questions asked How Your Work Will Be Evaluated
The survey will be evaluated based on the following:
- Clarity—Are the questions clear and easy to understand?
- Relevance—Are the questions focused on gathering information related to your goal for the survey?
- Format/Style—Are the question types appropriate for the questions being asked (multiple-choice, open-ended, etc.)?
- Progression—Does the survey have a logical flow from start to finish? Is there a connection between the questions or do the questions seem to randomly jump from topic to topic?