Overview
This is the book: https://login.vitalsource.com/?redirect_uri=https%...- It's the Marketing Strategy book.
The login is: [email protected]
- The password is: Budbud20
APA 7th Edition.
- Responses to two peer posts will come later. Review Case 1: Tesla Races Ahead With Nontraditional Marketing Strategy in your textbook.1. Answer the 3 questions provided at the end of the case study with a few sentences for each. (Label your responses 1, 2, 3.) 2. Next read the following articles: (I've included the first article below)
- Electric-vehicle fires have burned down homes after Hurricane Ian saltwater damage. Florida officials want answers
- Electric vehicles catching fire in Florida after Hurricane Ian
- Who Should Drive an Electric Vehicle?
3. Then address the following with a few sentences each (label them a. b. c.):
- What is the position of EV cars in the market place overall (vs. non-electric cars), using examples from at least two of the above articles. (If you don't understand what the term "positioning" means, review pages 196+ in Chapter 7 of our textbook... your response must demonstrate an understanding of positioning.")
How does any one of Tesla's EV car manufacturer competitors address ethical and social responsibilities? (Be sure to cite your source - in text and as a reference item.)
- Have you purchased an electric vehicle? Why or why not?