OnlineNursingOwl
← All nursing posts

Marketing · Studypool

MRKT 412 Market Research - Data Analysis and Report

Overview

You will need to use the Data Analysis and Report Template to record your work. The MS Excel Workbook contains the results from 500 completed surveys from patrons of ABC restaurant. The restaurant’s overall goal is to increase revenue.

Before you begin, review the video on How to Create Pivot Tables in Excel. 

Analyze the data using pivot tables to address a series of questions.  

Analyze the data and use the data to develop strategic recommendations.  

Report findings and recommendations using a narrative, charts, and graphs.

You  will submit the MS Excel workbook so that your work on the pivot table  can be evaluated, and the MS Word report so that you can provide  answers to the questions. Be sure to copy and paste the pivot table from  the MS Excel workbook into your Data Analysis Report. 

How Your Work Will Be Evaluated 

The MS Excel Workbook and MS Word Report both must be submitted.Answers that require a pivot table will be evaluated based on whether the answer is correct. For  questions asking for recommendations based on the data, your answers  will be evaluated based on how you apply the data and course concepts to  support your recommendations. Your  submission should be free of errors related to citations, grammar,  spelling, syntax, and organization, and be presented in a professional  and easy-to-read format